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7 Men’s Loungewear Brands That Stood Out During the Pandemic

February 3, 2021

Latest company news about 7 Men’s Loungewear Brands That Stood Out During the Pandemic

The pandemic’s athleisure boom was prominently seen in the men’s wear category.

latest company news about 7 Men’s Loungewear Brands That Stood Out During the Pandemic  0

The coronavirus pandemic caused a boom in athleisure wear, as many opted for comfortable clothing while they continue to work remotely. While the category has had several popular trends spring up over the last year — including tie-dye sweats, fashionable pajamas and the highly popular Nap Dress — men’s loungewear has experienced some of the most considerable growth and interest among customers over the last year.

 

According to data provided by Lyst, searches for men’s loungewear increased 43 percent year-over-year in 2020. Men’s sweats and joggers were the most popular searches, resulting in year-over-year increases of 39 percent and 51 percent, respectively.Several brands — both specializing in men’s wear and others that have expanded into the category — have capitalized on this growing interest and experienced success during the pandemic with their offerings. Brands such as U.K.-based fashion label Desmond & Dempsey and CDLP have leveraged the fashionable pajamas trend with their own stylish offerings, while other athleisure brands such as Alo Yoga and Aviator Nation have consistently released comfortable loungewear that work for both in and out of the home.

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