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Promo Apparel Trends for 2021

February 25, 2021

Latest company news about Promo Apparel Trends for 2021

Vibrant colors and elevated basics are among the looks that will rule the new year.

 

latest company news about Promo Apparel Trends for 2021  0

 

In 2021, expect a return to brighter colors and fun patterns. People will also be increasingly eager to dress up, whether for work or safe socializing. Despite this renewed spirit of sartorial optimism, however, the effects of the lengthy pandemic will linger: Athleisure and casual looks will stay a strong force as many embrace remote work indefinitely. And not only will masks remain de rigueur, at least in the short term, but the concept of dressing for protection will also catch on in a broader sense, with consumers clamoring for fabrics with antimicrobial finishes and other technical features.

Counselor spoke with style mavens from a handful of top apparel suppliers in the promotional products industry to get a forecast of 2021 fashion. Here are the top trends to watch.

The idea of “buying less, but better,” long a rallying cry of the sustainability set, made inroads with the general public during the pandemic. “With the reduction in vehicle traffic in cities due to stay-at-home orders, global pollution levels dropped quickly and visibly,” says Vicki Ostrom, trend analyst at Top 40 supplier SanMar (asi/84863). “This accelerated the sustainable movement as consumers felt encouraged that positive change was possible in the fight to reduce climate change.”

There’s a growing movement of people who are more mindful of their purchases, looking for higher quality pieces built to last. Ostrom says that results in the purchase of premium-brand items that ultimately cost more than what would’ve been purchased before the pandemic. That also means consumers want clothing that will do more for them. “Offering elevated core items that have a multipurpose end-goal is key,” says Tsedenia Kiros, director of design at Top 40 supplier Charles River Apparel. “Consumers are integrating all areas of their lifestyle, and this, in turn, demands multifunctional apparel.”

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